2014 has been a great year for yerba mate. With a cover story in Fresh Cup Magazine, a record-breaking year of Argentine exports, and continued global awareness, yerba mate is finally starting to gain the attention it deserves. Below is a video of our yearly State of Yerba Mate Address. Further down, we've included a rundown sheet so you can skip to the sections most important to you.
0:00–4:00 — Introductions
Who is Dave Mate?
Lived in Buenos Aires, Argentina, for three years to learn about yerba mate tea.
Howard Schultz, CEO of Starbucks, continues his path towards teas and organic foods. Continued effort to co-brand newly acquired Teavana with existing infrastructure.
Materos, yerba mate aficionados, continue to grow — preserving the traditional yerba mate experience (particularly in United States, Europe, and Canada).
Silicone yerba mate gourds gain traction (i.e., Mathienzo and Mateo gourds).
Guayakí leverages traditional Paraguayan term for cold yerba mate, tereré, on their bottles of fruit flavored mate.
Mate Bros and Mati Energy launch yerba mate and guayusa energy drinks.